Challenge
Signarama faced challenges in standing out in a competitive local market and converting website visitors into leads. With numerous franchises across North America, they needed a unified strategy to enhance local SEO and increase conversion rates on their website, especially for mobile users.
Solution
Analytico was chosen for our expertise in local SEO and digital analytics. Our team began with a comprehensive audit of Signarama’s online presence, focusing on their SEO performance and website user experience.
Key Deliverables
Local SEO Optimization: Conducted a thorough analysis of local SEO factors, identifying key opportunities to improve search engine rankings and local visibility. Implemented targeted keyword strategies and optimized Google My Business profiles for each franchise location.
Conversion Rate Optimization (CRO): Used digital analytics to analyze user behavior on the website, identifying pain points and opportunities for conversion improvements. Developed and tested new landing page designs and calls to action, focusing on mobile optimization.
Customer Behavior Insights: Provided ongoing analytics insights to help Signarama understand customer behavior, refine their digital marketing strategies, and make data-driven decisions to drive growth.
Results & Impact
Improved Local Search Rankings: Through targeted SEO efforts, Signarama achieved higher rankings in local search results, leading to a significant increase in organic traffic and visibility for their franchise locations.
Increased Conversion Rates: By optimizing website design and user experience, we helped Signarama increase their conversion rates by 20%, resulting in more leads and inquiries from local customers.
Enhanced Customer Understanding: With detailed analytics insights, Signarama gained a better understanding of their customer base, enabling them to tailor their marketing efforts and improve overall engagement.
Analytico’s expertise in local SEO and digital analytics was exactly what we needed. Their insights and optimizations helped us stand out in a crowded market, improving our search rankings and conversion rates significantly.
Lessons Learned
This project demonstrated the importance of local SEO and conversion rate optimization for franchise-based businesses. By leveraging detailed analytics insights and targeted SEO strategies, Analytico was able to help Signarama enhance their online presence and achieve their business objectives.
Looking to boost your local SEO and conversion rates?
Contact us today to find out how Analytico can help your business grow.