Challenge
The Canadian Digital Services division sought to build robust internal analytics capabilities across their multidisciplinary team, which includes researchers, designers, product managers, developers, communications professionals, and policy experts. They needed comprehensive training sessions that were adaptable to various skill levels and roles, ensuring that all team members could effectively use GA4 and Google Tag Manager for their specific needs.
Solution
Analytico was chosen for its high ratings, alignment with CDS’s values, and geographic proximity. Our team of experts developed and delivered a series of online group training sessions designed to maximize knowledge transfer and build internal analytics skills.
Key Deliverables:
Measurement Strategy Development: We collaborated with CDS to create a comprehensive measurement strategy tailored to their needs.
GA4 and Google Tag Manager Setup: Delivered in-depth training on setting up and navigating GA4 and Google Tag Manager, including best practices and troubleshooting techniques.
Customized Training Sessions: Designed interactive and engaging training sessions that catered to the diverse needs of the multidisciplinary team, ensuring all participants could apply the learnings to their specific roles.
Training Materials and Resources: Provided valuable training materials, resources, and recorded sessions for ongoing access and reference, along with proactive email support for any follow-up questions.
Results & Impact
Organization-Wide Training: Successfully delivered a series of online and live analytics training sessions across CDS, ensuring wide-reaching knowledge transfer and engagement.
Enhanced Team Capabilities: Empowered CDS team members with a solid understanding of analytics best practices, enabling them to make data-driven decisions while meeting security and privacy considerations.
Positive Feedback: Received extensive positive feedback from participants, praising the adaptability, engagement, and practical applications of the training sessions.
Analytico struck the perfect balance between delivering a course adaptable to different needs, grounded in best practices, and personalized to our multidisciplinary team. The sessions were engaging, and we received a lot of positive feedback within our organization.
Lessons Learned
This project underscored the importance of a tailored approach when training diverse teams with varying skill levels and professional backgrounds. By co-creating the course content with CDS, we ensured that the training was both relevant and effective, ultimately building a stronger internal analytics foundation for the organization.