Challenge
Solution
Apimio shortlisted six leading analytics providers from the US and Canada and chose Analytico based on recommendations, experience, and cultural fit. Our team began with a thorough discovery phase to understand Apimio’s business goals and conducted an audit of their marketing tech stack and current analytics setup.
Key Deliverables:
Discovery and Audit: Conducted a detailed audit of Apimio’s existing analytics and marketing technology stack to identify gaps and opportunities for improvement.
Measurement Framework: Developed a comprehensive measurement framework tailored to Apimio’s unique business needs, ensuring accurate data collection across all platforms.
Advanced Tracking Implementation: Provided clear, actionable instructions to Apimio’s development team for implementing advanced tracking, enhancing data accuracy and reliability.
Ongoing Insights and Support: Retained by Apimio for continuous support, providing ongoing insights and keeping the team aligned with their analytics strategy and goals.
Results & Impact
Increased Data Confidence: With the new measurement framework and advanced tracking in place, Apimio now has full confidence in their data, allowing them to make informed decisions quickly and efficiently.
Improved Conversion Rates: Following our initial recommendations, Apimio saw a 10% improvement in conversion rates, enhancing their overall acquisition campaigns and user experience.
Optimized User Experience: With accurate data and regular insights from Analytico, Apimio has been able to move faster in optimizing their user experience and refining their digital strategies.
They have a very diverse experience around digital strategy, tactics, and marketing tech stack. Their expert team of advisors is timely in response and patient in addressing our concerns. The recommendations and framework provided have significantly improved our data confidence and conversion rates.