This course is ideal for anyone in marketing responsible for business growth through web or app, for example:
- Content Writers/Marketers
- PR/Communication Specialists
- SEO Specialists
- Web/App Analytics Specialists
- Marketing Managers
- Webmasters
- E-commerce Managers
- Business Owners/Entrepreneurs
Whether your goal is to secure marketing budget or prove ROI of your marketing efforts you will need a measurement plan, implementation of the measurement plan, and an understanding of how to interpret the raw data and convert it into a meaningful conversation.