We all have come across blogs when looking for information on a particular topic. A blog is a valuable piece of content that offers insights and solutions on any topic. According to DemandMetric, 59% of marketers find blogging valuable. Moreover, a company publishing blogs generates an average of 67% more leads than companies that don’t blog.
Blogs help businesses build content, increase their online presence and build credibility. There are many advantages to blogging that can help any business in the long run. Even though the benefits of blogging are evident, many businesses refrain from investing in blogs or do not carry out well-planned blogging strategies. This can definitely lead to a business missing out on many opportunities. In this article, we will explore the benefits of blogging for your business. If you are unsure about investing in blogging these benefits will help you decide.
Benfits of Blogging
Increase in website traffic
Blogs are a great way to attract new visitors to a website. Both B2B and B2C companies can benefit from blogging regularly. Consumers are always looking for informative content on various topics. When you provide them with educational content on your website, they are more likely to invest in your products or services. More traffic on your website means more engagement and an increase in conversions or sales.
When you write blog posts on various topics related to your industry, products or services it opens up more opportunities for people to visit your website. Sometimes, the Home page or About Us page does not gain enough traffic. These pages are definitely important for leads already interested in your brand. But with blogs you can attract more traffic to get to know your brand and convert them into leads. With blogs you can reach consumers who are searching for information relevant to your industry. Blogs allow your website to appear in search results where consumers come across your brand. Hence, it is also a great tool for increasing brand awareness.
Get more inbound leads
Blogs not only enable you to get more traffic, but also convert it into leads. Leads are people who are potentially interested to invest in your business. This all comes down to content personalization. Writing relevant and useful content for your target audience will help you gain quality leads. Blogs can be written on subjects that help your target audience and get them interested in your brand. To write for your audience you need to research what kind of information they are looking for. Keyword research can show you the types of search queries people use related to your industry. You can also take research on what types of topics your competitors are writing. Use these keywords or topics to create blogs that provide answers to the queries of your target audience.
Once you write blog posts that are relevant and useful to your audience, they see you as a trustworthy source of information. This can encourage them to further engage in your content and explore your website. Blog posts can include lead generating call-to-actions or CTAs that encourage a visitor to take a specific action. This action could be to download a piece of content, sign up for a newsletter, join a free webinar, etc. These offers will ask a visitor to submit their personal details like contact information. Leads that are interested in your business will take these actions and share their personal information to maintain communication with your business.
Image from HubSpot
Building authority
Business blogs should answer the common questions their customer’s or prospects have. When you regularly create content that is valuable to your target audience it helps you build trust. Your customers see you as a credible source of information and you establish your authority. Blogs provide your leads with answers to their queries so that they trust your company. These leads will feel more comfortable to talk to talk to sales reps in your company.
Prospects who read your blogs regularly will be more informed on the industry. They will understand the services you offer. This will make them more confident in reaching out to you. Blogs not only help the company in their marketing efforts but also their sales process. When a sales rep comes across a question from a prospect, they can provide an answer with an informative blog. This answer would be detailed covering various aspects of a topic. When prospects feel like their questions are sufficiently answered they trust your business even more.
Improve your website ranking
Search engine optimization or SEO is the process of improving the ranking of your website to make it more visible on the search engine results page. This process includes various techniques that improve your website ranking and establishes your authority. When you write blogs on different topics there are more chances of you to improve your ranking on the search results page.
However, it depends on the quality of your blogs. Search engines look for fresh, quality and unique content that best matches a particular search query. It is important to target your keywords before you write on topics. Use keywords that have enough search volume and a medium or low competition so that you have an opportunity to rank better.
Blogs which include internal or external links help improve domain authority. Ensure that the external links you use in your blogs are from a credible website. Internal links are links to different pages of your own website. It is a good practice to add internal links to your blogs. This makes it easier for search engines to index different pages on your website. When you include links, search engines see that you have covered all the information in your blog related to a topic. Good quality blogs can give you an opportunity to end up on the first page of the search results and make you more visible.
Expand your network
Blogging helps you build a good reputation in your industry. It opens up new doors of opportunities which you can leverage. One of them is link building. Link building is an important aspect of your SEO efforts. It helps you get hyperlinks from another website to your website, which contributes to increasing your domain authority. In addition, it also helps you connect or network with different businesses who are interested in offering you backlinks.
Another way to get your message across to a wide variety of audience is through guest blogging. You can contribute your content or blog to another website in exchange for a link. This also gives you an opportunity to reach out to other industry experts to contribute content on your website. Guest blogging is mutually beneficial for both businesses involved. It not only helps you connect with other businesses, but also their audience. It enables you to reach a wide range of audience you can target.
Blogging can seem overwhelming at first. It does require you to spend time and resources building blog content for your website. However, in the long run these efforts pay off. You establish yourself as a thought leader and build credibility. It is beneficial for the performance of both the website and business.
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