8 steps to create an inbound marketing plan
As a marketer, who doesn’t want to have a great relationship with their customers, keep the leads pouring in, and have good engagement on the content?
Google Analytics Ways to Improve Customer Experience
Nowadays, almost every business prioritizes the customer experience as part of its strategy in an effort to deliver services that satisfy clients at every point of contact. Businesses understand that a strong customer experience—consistently giving customers what they want when they want it—can be a potent difference in a crowded, multichannel market.
Messy Middle Of The User Journey
The user which makes the decision to go through with a particular decision, has to go through a lot of phases of chaos and issues which is known as the user journey. Google created and put out The Messy Middle, a model that describes the users’ decision-making process. In other words, it represents a fresh […]
How UXCam can help you understand mobile app user journey?
The importance of data analytics in any sector is essential, creating knowledge that can provide useful insights into the field. The success of every business depends on the user and understanding your user is the key to a growing venture.
HIPAA Compliance & Analytics Tracking
User privacy was once again in the spotlight a few months ago as a result of lawsuits filed against Meta and various hospitals. It has been a hot topic for quite a while and with the recent news regarding Meta and other hospitals.
Marketer’s guide to Google Tag Manager (GTM)
Google Tag Manager (GTM) is a free tool that allows marketers to quickly and easily add tracking and marketing tags to their websites without the need for code changes. It provides a central location to manage and update tags, making it easier to track and measure the performance of marketing campaigns and website activities. As a […]
Everything You Need to Know About Google Analytics 4
If you have a website, you are aware of how important Google Analytics is to track website traffic, engagement, performance and more. This is a tool that enables you to monitor various aspects of your website to ensure its overall health. Google Analytics has recently added a new update called Google Analytic 4, that includes […]
GA4 Changes: What Changed In Google Analytics 4?
Google Analytics 4 is the new update Google introduced that will soon replace Universal Analytics. There are many changes in the way this version collects and displays data. Any business that uses Google Analytics for tracking the performance of their website or mobile app, needs to update to GA4. In 2023, Universal Analytics will stop […]
Using analytics to create better UX
What is UX? User experience (UX) is the process adopted to design outcomes that produce significant and relevant experiences for viewers or users. It concentrates on having a profound knowledge of users, what they require, values, strengths, and limitations. UX improves consumer gratification and integrity by advancing the usability, and satisfaction provided by the interaction […]
Migrate from Salesforce to Hubspot CRM: a Step by Step Guide
Do you know Salesforce is one of the first Software-as-a-service (SAAS) companies? Being founded in 1999, they were the first to introduce cloud-based data storage to the business world.