What Are The Explorations in Google Analytics 4 & When to Use Them?
With the introduction of Google Analytics 4 (GA4), many possibilities have emerged that offer enhanced features to understand user behavior better and drive data-informed decisions.
How Does Cookie-Less Tracking Work in Google Analytics 4
Tracking user interactions to gain meaningful insights and make data-driven decisions through the use of cookies was paramount a few years ago. However, increased user awareness and privacy concerns have led to data protection and security measures.
What is Server-Side Tracking in Google Tag Manager? – A Complete Guide
Before server-side tracking revolutionized the field of capturing and processing data on the server, client-side tracking was dominant. It has a ton of issues regarding data privacy and inaccurate or misleading data due to ad-blockers.
Why You Should Audit Your Digital Analytics
Digital analytics and data-driven decisions are taking the corporate world by storm as more than 90% of organizations now use data analytics to personalize customer experiences. This surge in digital analytics has emphasized the importance of accurate data.
HIPAA-Compliant Analytics Solutions For Healthcare Companies
With the increasing reliance on digital technologies and data-driven decision-making in the healthcare sector, the need for a robust analytics solution that ensures the protection of patient information has become paramount.
How to Integrate Search Console Data with BigQuery – Tips & More
Digital analytics is changing rapidly altering the way business is conducted especially in the marketing field. Thus, ensuring that your data is safe and complete is incredibly crucial.
Top Trends in Digital Analytics for 2024
The trends and technology for digital analytics are changing rapidly. Statistica found that businesses prefer data-driven decision-making more than intuitive decisions which is the primary reason behind the data analytics market growing at the rate of 30% annually.
How to Backup Universal Data – Complete Guide with Tips
As we all know, Universal Analytics has discontinued operations and has been replaced by Google Analytics 4 which offers much more sophisticated data analysis capabilities.
Top 10 Google Analytics Reports for Successful Data Analysis
BigQuery & Google Analytics Guide to Integration, Cost and Tips