Audit Your Google Analytics 4 Implementation – A Step By Step Guide
A Google Analytics audit is a comprehensive examination and evaluation of a website’s implementation of Google Analytics, a powerful web analytics tool provided by google.
Is Google Analytics HIPAA-Compliant? – All You Need to Know
The rise in data breaches and leakage of sensitive information especially in the healthcare industry has caused a massive uproar from patients who receive targeted marketing campaigns regarding their illnesses.
Google Adwords – Marketer’s Guide to Improving ROI
Introduction to Google Ads and its benefits In the ever evolving digital marketing landscape , Google ads play a pivotal role. It offers businesses a platform to showcase their products or services to a vast online audience through paid advertising. The advantages of using Google Ads are multifaceted, making it a valuable tool for businesses […]
How to Create User Personas for Your Mobile App?
Users are always looking for technology that makes their lives easier. When downloading an app, people expect that the app will give them a smooth experience and cater to their specific needs.
How to Measure Digital Product Success
In today’s fast paced digital world, creating and launching a successful digital product is no small feat. Whether you are developing a mobile app, a website, a SaaS platform , a software tool or any other digital offering, one of the key challenges is determining how to measure its success.
How to Map User Journey for Mobile App?
Knowing your customers is an important part of creating a successful mobile app. With your potential customers in mind, you can build an app that is relevant and useful to them.
Should I Enable Google Signals?
As Google moves away from cookie-based tracking, Google Signals fills in the gaps. In doing so, it also offers quite a few upgrades to previous analytical capabilities.
How to Optimise Mobile Apps Using ASO and SEO?
Just like websites need to be optimized to become more visible on SERP, mobile apps also need optimization so that new apps can audience when they are introduced in app stores.
Analytics Guide to Digital Products
In the dynamic world of digital products, where innovation is rapid and user expectations are ever evolving, the role of analytics has never been more critical.
How Does GA4 Handle Cross-Device Tracking?
Google Analytics 4 (GA4) enables cross-device tracking, only improved and better than its predecessor Universal Analytics (UA).