How to Setup Microsoft Clarity via Google Tag Manager?
Do you want to gain insights from Microsoft Clarity but don’t know how to integrate it with your Google Tag Manager?
Top 10 E-commerce Events To Track For Shopify Stores
With 1.75 million merchants and 3.76 million websites on Shopify, sustaining your Shopify store is challenging.
Top 5 Web Tagging Practices
What is Web Tagging? Web tagging which is also known as website tagging or simply “tagging” refers to the practice of adding small pieces of code, often in the form of Javascript, to web pages.
How To Setup Twitter Pixel On Your Shopify Store?
Are you promoting your Shopify products on X (Twitter) and cannot track the users who click them?
How To Find And Fix PII In Google Analytics 4 Data
What is PII? Personally Identifiable Information (PII) refers to the information that could enable someone to identify an individual personally.
ROI series: How to Measure Digital Marketing ROI?
Are you trying too many channels for digital marketing but don’t know how to prove their effectiveness?
How to Fix (Other) Traffic Channel in Google Analytics?
Before diving into the solution, let’s first understand What the “(Other) Traffic Channel” is. The “(other) traffic channel” is a classification in google analytics that encompasses traffic sources that cannot be categorized into the standard channels, such as Organic Search, direct traffic, referral and paid search.
How to Add Snapchat Pixel to Shopify?
What is a Snapchat Pixel? The snapchat pixel is a piece of code that you place on your website to collect data about the actions visitors take.
ROI Series: How to Measure Social Media ROI?
Are you a constantly evolving business that struggles to measure social media ROI?
How to Setup GA4 on Shopify?
Google Analytics 4 (GA4) is the newest version of Google’s web analytics platform, and it offers more powerful and comprehensive tracking and reporting capabilities than its predecessor, universal Analytics.