Video Advertising Trends that CMOs Need to Know
Have you ever wondered which segment dominates the digital advertising landscape? Surprisingly, the Digital Video Advertising market emerges as the fourth largest market, with a projected revenue surge from US$176 billion in 2023 and expected to reach US$241 billion in 2028.
Navigating Brand Building in a Digital Age: A CEO’s Roadmap
In today’s hyper-connected world, brand building has transcended traditional methods and evolved into a dynamic, multifaceted endeavour. For CEOs steering their companies through this digital landscape, establishing and maintaining a robust brand presence online is paramount.
Digital Advertising Personalization at Scale for CMOs
Have you noticed while conducting a Google search for any product or service, our phones are flooded with non-stop follow-up ads on different digital platforms?
Allocating Digital Marketing Budget Wisely
In today’s world of digital marketing, mastering effective budget allocation is a cornerstone of thought leadership. According to a survey the average business spends 9.5% of revenue on marketing.
Craft a Winning Influencer Marketing Strategy for Your Brand
Do you want to make your brand a buzz-worthy topic among today’s Generation Z trendsetters whose attention spans are short and whose influencers rule the digital world?
Measuring Success: Advanced Metrics for Digital Advertising Impact
Do you know digital advertising is not just about data? You need advanced metrics to measure the success of your advertising efforts.
Influencer Marketing in B2C Digital Marketing Strategies
The value of the global influencer market stood at $21.1 billion in 2023, over three times increase since 2019.
Digital Advertising Trends: Navigating the Evolving Landscape
In the constantly evolving digital advertising landscape, staying ahead of digital advertising trends is the key to ensuring businesses remain competitive and relevant.
What is Ad Fraud and How to Protect Your Campaigns from It?
Ad fraud cost a massive $ 65 billion globally in 2021, with a 13.2% fraud rate for desktop display ads not optimized for ad fraud and 1.4% for optimized ones.
The Evolution of Display Advertising: Trends and Predictions
Is your business still relying on text-based ads to promote business? It is getting old.