What is Google Tag Manager? A Beginner’s Guide to Understand its Basics.

With an impressive 99.7% market share, Google Tag Manager is the go-to choice for managing tags on 48.2% of websites worldwide. It means it plays a vital role in Google Analytics by streamlining data from your website to your platforms, enabling the creation and publication of ad campaigns. However, while it’s packed with features, many […]

How Does Google Tag Manager Manage Cookies?

Do you know Google Tag Manager can help you manage cookies and ensure compliance with privacy laws like GDPR and CCPA?  However, the real question is how Google Tag Manager cookies deploy, protect user privacy, and gather essential analytics data without violating regulations. Unlike traditional methods, GTM cookies aren’t set independently but provide a framework […]