How Do You Install Google Tag Manager in WordPress?

Did you know that nearly half of all websites use Google Tag Manager to enhance their tracking capabilities?  It allows you to easily add and manage multiple tracking codes like Google Analytics, conversion tracking, and remarketing tags without editing your website’s code manually. But struggling to install Google Tag Manager on WordPress and can’t find […]

What Skills are Required for Using Google Tag Manager Effectively?

Google Tag Manager (GTM) is a powerful tool that makes managing marketing tags on your website efficient and straightforward. But to truly leverage the power of GTM, there are certain skills and knowledge you need to master.  From the basics of tag management to understanding how GTM interacts with Google Analytics and other marketing tools, […]

What is Google Tag Manager? A Beginner’s Guide to Understand its Basics.

With an impressive 99.7% market share, Google Tag Manager is the go-to choice for managing tags on 48.2% of websites worldwide. It means it plays a vital role in Google Analytics by streamlining data from your website to your platforms, enabling the creation and publication of ad campaigns. However, while it’s packed with features, many […]

How Does Google Tag Manager Manage Cookies?

Do you know Google Tag Manager can help you manage cookies and ensure compliance with privacy laws like GDPR and CCPA?  However, the real question is how Google Tag Manager cookies deploy, protect user privacy, and gather essential analytics data without violating regulations. Unlike traditional methods, GTM cookies aren’t set independently but provide a framework […]