How to Make Your Marketing Suck Less
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How To Leverage Your Most Valuable Asset – Your Customers!
Many businesses focus their entire marketing efforts on getting new customers. While Acquiring new customers is critical to growth, it’s only one aspect of business development.
How to know your target market like the back of your hand
Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior. Jot down your thoughts as you go.
How to Have a Meaningful Conversation With Customers: Saying It Well
Jim Rohn, a great business philosopher once said in a lecture about communication, “to be a master communicator, all you’ve got to do is follow this simple three-step process:
So You Want To Be An Expert Marketer?
Develop These Six Critical Traits…And Success Will Surely Follow.
The Introduction – It’s An Issue Of Confidence
There are two factors at work in a prospect’s subconscious mind when he’s considering doing business with you: confidence and risk.
Relationship selling is a myth
The second you quit being the “best deal” for your customer, he’ll drop you like a hot potato. Regardless of how many lunches you’ve bought him or birthdays you’ve remembered.
The art of meaningful conversation: Using Plain Talk
I’m going to give you the most important tip I can give you right here, right now. Ready? Here it is: Make sure your writing style is simple and conversational. Don’t write like an English professor; write the way you talk. This is the biggest trap of all for most people – they start writing […]