A Complete Guide to Enterprise SEO – What is Enterprise SEO?
Wondering why Search Engine Optimization (SEO) has become so popular even though it can be quite difficult and tedious to implement?
What are the Different Attribution Models – First Click, Last click, Linear, Data-Driven etc.
What are the Different Attribution Models? Marketing attribution models are methods or frameworks used to assign credit to different touchpoints or interactions in a customer’s journey that lead to a specific desired action, such as a purchase, sign-up, or conversion.
What is Marketing Attribution?
What is Marketing Attribution? Marketing attribution is a data-driven process in the field of marketing that aims to identify and evaluate the various touch points and interactions a customer has with a brand or marketing campaign before making a desired action or conversion, such as purchase, sign up, or download.
A Comprehensive Guide on HIPAA-Compliant Marketing
Like any other industry; the healthcare industry relies on marketing to promote its services and engage patients.
A Comprehensive Guide to ROAS
In today’s digital age, advertising is a critical component of any business’s marketing strategy. However, it’s not just about spending money on ads; it’s about getting a return on your investment.
Is Google Analytics HIPAA-Compliant? – All You Need to Know
The rise in data breaches and leakage of sensitive information especially in the healthcare industry has caused a massive uproar from patients who receive targeted marketing campaigns regarding their illnesses.
Should I Enable Google Signals?
As Google moves away from cookie-based tracking, Google Signals fills in the gaps. In doing so, it also offers quite a few upgrades to previous analytical capabilities.
How Does GA4 Handle Cross-Device Tracking?
Google Analytics 4 (GA4) enables cross-device tracking, only improved and better than its predecessor Universal Analytics (UA).
Why UTM Parameters May Not Show up in GA4?
In the dynamic world of online marketing, understanding the pathways that lead visitors to your digital doorstep is like using a compass in unfamiliar territory. UTM parameters give advertisers a thorough insight into the source, path, and context of incoming web traffic, acting as digital breadcrumbs.
What are Data Thresholds in GA4 and How to Remove Them?
Digital marketing analysts around the globe reap the benefits of the more efficient and user-friendly Google Analytics 4. But with all its benefits, it also poses some challenges to marketers and analysts.