How To Set Up Google Tag Manager In Shopify?

What is Google Tag Manager? Google Tag Manager (GTM) is a free tool which is provided by Google that simplifies the process of adding, updating, and managing various tracking codes and scripts on a website.

How to Navigate Buyer’s Journey through GA4

In the dynamic world of digital marketing, understanding the customer’s journey is paramount to success. To truly connect with your audience and maximize your marketing efforts, you need to navigate the intricate path your customers take.