Measuring Success: Advanced Metrics for Digital Advertising Impact
Do you know digital advertising is not just about data? You need advanced metrics to measure the success of your advertising efforts.
Influencer Marketing in B2C Digital Marketing Strategies
The value of the global influencer market stood at $21.1 billion in 2023, over three times increase since 2019.
What is Ad Fraud and How to Protect Your Campaigns from It?
Ad fraud cost a massive $ 65 billion globally in 2021, with a 13.2% fraud rate for desktop display ads not optimized for ad fraud and 1.4% for optimized ones.
The Evolution of Display Advertising: Trends and Predictions
Is your business still relying on text-based ads to promote business? It is getting old.
The Impact of Visuals in Display Advertising for B2C Brands
Have you heard of the saying, “A picture is worth a thousand words”?
Strategies for Maximizing ROI on Programmatic Advertising
Programmatic ad spend is estimated to cross $ 247 billion in 2024 in the US alone.
The Role of Customer Data Platforms in Modern Digital Advertising
In an age where organizations are flooded with information from websites, social media, email campaigns, and beyond, deciphering the insights within can be a challenge.
The CMO’s Blueprint for Omnichannel Marketing Success
Secret of Customer Happiness and Business Success:
What Does Programmatic Advertising Mean & How Does It Work?
With an estimated $558 billion global ad spend in 2023 to its credit, digital programmatic advertising seems the future of advertising.
A CMO’s Guide to Leveraging AI in Digital Advertising
Power of AI in Digital Advertising: Do you know that AI in digital advertising is one of the most sought-after digital advertising trends, transforming brands to connect with their audiences with just a few clicks?