The Impact of Privacy Regulations on Digital Advertising
The impact of privacy regulations on digital advertising is so huge that 49% of respondents in a survey stated brand safety and suitability as a leading challenge in digital advertising.
X (Twitter) Advertising 101: Building Campaigns for B2C Markets
X boasted 14.5 million monetizable daily users until the second quarter of 2022. Missing this huge, ready-to-convert market would be a huge mistake.
Crafting Effective Calls-to-Action for B2C Digital Ads
After all, effectiveness makes all the difference between conversion rates between average (2.4%) and top-performing (11.5%) landing pages.
Smart Targeting in Digital Advertising by Leveraging Data
With an up to 670% increase in click-through rates for targeted ads and 78.3% of US companies relying on targeted advertising, leveraging data for smart targeted advertising should be one of your top priorities.
Master Online Media Buying to Negotiate the Best Deals
What is Media Buying? Media buying is purchasing advertising space and time slots across various platforms and channels such as TV, radio, print, and digital media (website, social media, streaming) to reach a target audience effectively.
Location-Based Advertising: How to Capture Local B2C Markets
In the ever-evolving digital marketing landscape, businesses seek innovative ways to connect with their target market.
Competitive Analysis for Staying Ahead of the Curve
In 2021, the top five online stores were responsible for 42% of the total sales of the top 500 online stores.
Strategies for Effective Voice Search Optimization
With 52% of the surveyed US consumers using voice search in 2022, businesses need to implement voice search optimization.
Video Advertising Trends that CMOs Need to Know
Have you ever wondered which segment dominates the digital advertising landscape? Surprisingly, the Digital Video Advertising market emerges as the fourth largest market, with a projected revenue surge from US$176 billion in 2023 and expected to reach US$241 billion in 2028.
Allocating Digital Marketing Budget Wisely
In today’s world of digital marketing, mastering effective budget allocation is a cornerstone of thought leadership. According to a survey the average business spends 9.5% of revenue on marketing.