Attribution Models in GA4 for Effective Ad Spend Allocation
Do you struggle to decide which marketing efforts to boost and which ones to let go of?
Email Marketing and GA4 Analytics: Enhancing Campaign Performance
Email marketing and GA4 analytics are a match made for enhancing campaign performance.
Digital Advertising Conversion Rate Optimization: Analytical Approach
A Hubspot survey revealed that only 22% of businesses were happy with their conversion rates in 2020.
What are Key Events in Google Analytics 4 (GA4)?
In March 2024 Google rolled out a new update in its Analytics tool Google Analytics 4, Conversions are now called Key Events.
Using GA4 for E-commerce Advertising Success: Key Metrics & Strategies
Are you using GA4 for e-commerce advertising success effectively?
Trends in Display Advertising for 2024 & Role of Digital Analytics
Statista reports that digital display advertising stood at $63 billion in the US in 2022, resulting in 1/3rd of the digital ad revenue from display advertising.
Leveraging GA4 for Geo-Targeted Advertising Campaigns
Statista reported that in 2018, $21 billion location-based mobile ad targeting expenditure Location-based mobile ad targeting expenditure stood at $ 21 billion in 2018 and could reach $ 32 billion by the end of 2023.
The Ethics of Digital Advertising – A CMO’s Responsibility
How do businesses maintain a balance of maximizing profitability with ethical responsibility? Often, businesses compromise ethical standards in their advertising practices when trying to reach more and earn more.
Advanced Analytics and Reporting in Digital Advertising
Global digital ad revenue was $ 679 billion in 2023. With so much money at stake, it is critical to understand the advanced analytics and reporting in digital advertising.
Emerging Trends in B2C Digital Advertising for 2024
Are you staying ahead in the digital market with the hottest B2C digital advertising trends in 2024?