10 Reasons Why Email Marketing is Important For Your Marketing Efforts
6 Tactics to Create an Effective SEO Strategy
Search Engine Optimization or SEO has become an important tool for businesses to increase the visibility of their websites and reach potential customers. User experience is at the center of any SEO strategy. This is based on providing relevant information for a user’s search query which can be identified by the search engine. Search engines […]
Why is Marketing Attribution Important for Your Business?
Marketers need data that can help them make informed business decisions. Knowing your audience’s needs, interests, and pain points is crucial for all your marketing campaigns. Many marketers rely on demographic data like age, gender, location, occupations, etc. However, having demographic data is not enough. Marketers need attribution reporting that can help them analyze their […]
Important Google Ads Metrics You Should Be Tracking
How To Make Your Remote B2B Sales Teams More Efficient During Covid-19
At present, the pandemic has affected the everyday lives of people across the globe. The quarantine has forced people to stay indoors, this has encouraged many companies to operate remotely. Businesses are putting efforts into improving their remote operations to maintain business continuity. Covid-19 has affected all industries including marketing and sales. B2B selling has […]
5 Important Metrics For Account-Based Marketing
Account-based marketing (ABM) strategy focuses on creating personalised buying experiences for high-value accounts. It allows you to filter out less- valuable accounts and engage accounts that are more profitable for the company.
Everything You Need To Know About Account-Based Advertising
The marketing environment has been changing significantly over the past few years. Marketers are using different approaches in order to reach the right target audience. Instead of casting a wide net for more customers, marketers are now targeting a specific group of people for maximum results. They are shifting from the old school method of […]
SEO and its different aspects
SEO Search Engine Optimization is the method of optimizing your website’s content. It ensures that your website can be found in the top result on the search engine results page(SERP) for terms and phrases related to the product or service being offered. SEO is a practice of driving website traffic from organic search at the […]
Why do marketers emphasize on writing a Guest Blog?
What is guest blogging? It is a content marketing and SEO practice where a person writes and contributes a post on a third-party website or another website’s blog to advertise their brand. That helps to develop relations, authority, publicity, and links. In guest blogging common interests for both parties are kept in consideration, the guest […]
Tips to Close More B2B Sales
There is no denying that Business to Business selling is complex. It is not the same as selling to consumers and therefore needs a unique approach to make it successful. B2B sales includes transaction of goods and services between businesses rather than business to consumer. Unlike consumer sales, B2B sales have longer sales cycles and […]