6 Benefits Of Social Media Advertising You Need To Know
More and more businesses are investing in social media advertisements. Social media helps businesses reach and connect with their target audiences. Paid social media and organic social media lets you target your audiences and increase sales. The main benefit of social media advertising is the speed. With paid social media ads, you can get more […]
10 Ways To Do Mobile App Promotion Organically
App promotion is a key factor in the success of your app. Even though you build a great app, without promotion you will not be able to drive more traffic to it. Sometimes businesses invest a lot of money in marketing and promotion, but do not get the desired results. Whereas some others can be […]
Tips To Get Started With Your Small Business Marketing Strategy
Consumers research online whenever they are looking for a product or service they need. This is where they find solutions to their problems. Every business needs to have a strong online presence so that their target audiences can find them. Digital marketing can be a great way for small businesses to create an online presence […]
How Can Ecommerce Businesses Build Strong Customer Relationships?
The global ecommerce market has been growing every year. There was a rise in online shopping during the pandemic as customers could not shop from retail stores. According to eMarketer, in 2021 ecommerce sales are expected to account for 18.1% of retail sales worldwide and are expected to increase by 47.6% and reach $9.6 trillion […]
8 Ways To Use Content For Customer Acquisition
Every business aims to acquire new customers. Acquiring new customers is expensive, especially when your audiences have a ton of options. While many marketing strategies can require some investment, content is one option that can help acquire customers organically. Many businesses implement content strategy as part of their overall marketing strategy, however, very few end […]
What Is Retargeting In Digital Marketing? How Does It Work?
There may be several visitors coming to your website daily. However, very few end up purchasing any products or services you offer. According to statistics, 97% of people who visit your website for the first time leave without buying anything. Retargeting campaigns remind your visitors of your products or services after they have left without […]
Avoid These Email Marketing Mistakes To Improve ROI
Email marketing is an effective way for businesses to communicate with their customers and foster long-term relationships. It has been a practice that marketers have been using for a long time and continue to use. According to Statista, in 2019 the number of global email users reached 3.9 billion and is expected to grow to […]
6 Ways To Effectively Measure Your LinkedIn Marketing Campaigns
Millions of people across the globe use LinkedIn. It has become a powerful social media platform today. Many businesses utilize LinkedIn for their marketing activities. Businesses aim to promote their brand, increase brand awareness, generate leads, and build networks through LinkedIn marketing campaigns. Just like any other marketing activities, LinkedIn campaigns need to be measured. […]
What is HubSpot Lead Scoring? How Can It Be Used to Prioritise Your Leads?
With inbound marketing businesses aim to attract new leads, nurture, and convert them. This process requires the collaboration of both marketing and sales teams. Any business implementing an inbound strategy, knows the importance of qualifying leads. There are going to be tons of leads you attract, but are they all worth going after? No, not […]