How Does Google Analytics 4 Improve Data Privacy? – GDPR Compliance
Data protection and privacy measures have become a top priority in today’s data-driven world. Organizational non-compliance with security measures, such as GDPR, can be a recipe for disaster.
What is Server-Side Tracking in Google Tag Manager? – A Complete Guide
Before server-side tracking revolutionized the field of capturing and processing data on the server, client-side tracking was dominant. It has a ton of issues regarding data privacy and inaccurate or misleading data due to ad-blockers.
Messy Middle Of The User Journey
The user which makes the decision to go through with a particular decision, has to go through a lot of phases of chaos and issues which is known as the user journey. Google created and put out The Messy Middle, a model that describes the users’ decision-making process. In other words, it represents a fresh […]
Marketer’s guide to Google Tag Manager (GTM)
Google Tag Manager (GTM) is a free tool that allows marketers to quickly and easily add tracking and marketing tags to their websites without the need for code changes. It provides a central location to manage and update tags, making it easier to track and measure the performance of marketing campaigns and website activities. As a […]
Everything You Need to Know About Google Analytics 4
If you have a website, you are aware of how important Google Analytics is to track website traffic, engagement, performance and more. This is a tool that enables you to monitor various aspects of your website to ensure its overall health. Google Analytics has recently added a new update called Google Analytic 4, that includes […]
Using analytics to create better UX
What is UX? User experience (UX) is the process adopted to design outcomes that produce significant and relevant experiences for viewers or users. It concentrates on having a profound knowledge of users, what they require, values, strengths, and limitations. UX improves consumer gratification and integrity by advancing the usability, and satisfaction provided by the interaction […]
How to use Data Analytics for Marketing Success?
Whether you have a small business or big data analytics plays a huge role in determining your marketing success. Digital marketing has been replacing traditional marketing. It has formed new ways of engaging and interacting with the target customers. Today, digital marketing and digital analytics go hand in hand. Data analytics helps you determine the […]
How To Measure App Analytics Success
What Does Mobile App Geofencing Mean? How Is It Useful For App Marketing?
If you build a mobile app, you need strong marketing strategies in place to have a competitive edge. Today, the app store is flooded with apps in every industry. There is a lot of competition and users need a personalized experience to stick to an app. Geofencing can be a powerful tool that can enable […]
6 Marketing Tips For Small Business To Adopt In 2022
A new year is a new opportunity to plan or optimize your marketing strategy. Businesses have realized the importance of digital marketing and building their online presence to grow their business. Small businesses that are just starting with their marketing efforts may not be sure about what to focus on. They also may have limited […]