Selling NFTs with Shopify: A Beginner’s Guide to Digital Collectibles
Non-fungible tokens (NFTs) have emerged as a transformative force in the digital economy, reshaping the way we own, trade, and create value. From digital artwork to exclusive music albums and gaming assets, NFTs are becoming mainstream. The NFT market’s average revenue per user is projected to reach US$52.3 in 2025. The United States is anticipated […]
How to Drive Traffic to Your Shopify Store for 2025
The e-commerce industry has experienced rapid and sustained growth in the post-pandemic era. Valued at $2.8 trillion in 2022, the market is projected to expand at a compound annual growth rate (CAGR) of 11.4%, reaching an estimated $4.1 trillion by 2027. Businesses find it more and more challenging to draw customers as this number will […]
How to Use Shopify Flow to Automate Your Store
Running an eCommerce business means handling countless daily tasks like order management, customer communication, and inventory updates. Do you ever wish there was a magic button to handle your Shopify store’s daily tasks? Shopify Flow is that magic button that can help simplify your daily dozens of tasks, giving you more time to streamline your […]
Why Server-Side Tracking is Essential for First-Party Data Collection
Do you ever wonder how businesses seem to know you so well? From the personalized ads that catch your eye to the tailored recommendations you can’t resist, it’s all powered by data. But with increasing privacy concerns and tightening regulations, businesses must rethink how they collect and use this data. Enter server-side tracking as a […]
Server-Side vs. Client-Side Tracking: Which One Should You Choose?
Data tracking is the backbone of effective analytics, But are you using the right method to ensure precision, privacy, and compliance? As businesses face strict privacy regulations and growing concerns about data accuracy, the debate over server-side vs. client-side tracking is heating up. Now, the question arises: Which method better aligns with our website’s goal, […]
How Do You Prevent Tags from Firing After a Page Reload using Google Tag Manager?
Do you also want to avoid duplicate tag fires and losing accurate data after a page reload? Do you know of any tool that can do this job? Yes, we have one tool that can prevent this pitfall and keep your tracking clean and precise. Let’s get along and see the magic of Google Tag […]
Optimize Ads and ROI with Facebook Conversions API
Are you frustrated with ad costs soaring while your conversions lag? Worry not we have got a solution for you. There’s a smarter way to optimize your strategy. Facebook’s Conversions API (CAPI) offers a transformative way to address these challenges. By bridging the gap between your server and Facebook’s ad platform, the Conversions API allows businesses […]
Mitigating the Impact of Cookie Depreciation: Conversion API as a Strategic Solution
The clock is ticking, and the rules of digital marketing are changing. The go-to strategy and best tool for predicting customer behavior are about to disappear. For years we have all relied on cookies, the silent backbone of marketing. It helps businesses understand customer behavior. But with the phase-out of third-party cookies—a phenomenon now widely […]
Facebook Conversion API vs. Meta Pixel: Why It’s Time to Upgrade
In the battle of Facebook tracking tools, every click matters for running successful ad campaigns. But how do you ensure your tracking tools are delivering the complete picture? You are lagging far behind if you are still relying on outdated tracking methods. Facebook offers two powerful solutions: the traditional Pixel or the advanced Conversion API. […]
What is the Data Layer in Google Tag Manager and How is it Used?
Do you have any idea that Google Tag Manager lets you track every user interaction on your site without ever touching the code? You can also level up your data collection across various web properties. That hidden gem is the gtm data layer! Data layers in GTM can set up more precise tracking tags and […]