Facebook Conversion API vs. Meta Pixel: Why It’s Time to Upgrade

In the battle of Facebook tracking tools, every click matters for running successful ad campaigns. But how do you ensure your tracking tools are delivering the complete picture?  You are lagging far behind if you are still relying on outdated tracking methods. Facebook offers two powerful solutions: the traditional Pixel or the advanced Conversion API.  […]

What is the Data Layer in Google Tag Manager and How is it Used?

Do you have any idea that Google Tag Manager lets you track every user interaction on your site without ever touching the code?  You can also level up your data collection across various web properties. That hidden gem is the gtm data layer! Data layers in GTM can set up more precise tracking tags and […]

How to Track Facebook Events Using Google Tag Manager

30% of consumers say Facebook influences their purchasing decisions, tracking events that lead to conversions is essential.  Do you want your Facebook ads to truly drive the actions you aim for on your website? Tracking specific user interactions, or “Facebook pixel events Google Tag Manager,” is key to measuring ad effectiveness. By tracking Facebook events […]

Which Google Tag Manager Plugin is Best for WordPress?

Are you looking for the best Google Tag Manager WordPress plugins, that transform your WordPress site’s tracking capabilities with minimal hassle? Then you are at the right place because today we will discuss some super duper boom wordpress plugins that can supercharge your wordpress analytics. Let’s follow this blog to find the best Google Tag […]

7 Data Discrepancies Between GA4 and Shopify

Have you ever felt like your Shopify and GA4 are speaking different languages? Meaning, that you are tracking Shopify sales in GA4 but the numbers don’t perfectly match in the reports.  The connection between Google Analytics and Shopify often resembles a puzzle, with pieces that don’t align for a data match. Don’t worry, It’s difficult […]

How To Implement the LinkedIn Insights Tag Using Google Tag Manager?

LinkedIn drives 80% of B2B social media leads so why not track those on your site? However, the problem is which tool gives the best result for tracking LinkedIn insights tags.  Let’s try Google Tag Manager and see how it helps implement the LinkedIn insights tag. This blog will help you know how you can […]

What are Variables in Google Tag Manager and How to You Use them?

After configuring tags and triggers, we’ve now reached another critical component of the Google Tag Manager (GTM) toolbox: These are Google Tag Manager Variables. GTM Variables are an essential component, serving as dynamic placeholders that allow your tags and triggers to function with precision and flexibility.  They streamline the process by enabling you to capture, […]

How Do Triggers Work in Google Tag Manager?

After mastering Google Tags, it’s time to dig into another essential feature of Google Tag Manager that plays a key role in activating tags.  What determines when your tags fire in Google Tag Manager? Google Tag Manager Triggers is the one gameplayer in this essential GTM tool, which can put your tracking on autopilot mode.  […]

How Do You Manage Tags in Google Tag Manager?

Did you know you can track your website’s performance and ads with just one Google tag?  This one simple tool can solve all your problems. It’s the gift of Google Tag Manager (GTM)! Google Tag Manager has transformed and managed tracking and analytics across websites and mobile applications.  Using tags in GTM allows you to […]

What are the Differences Between Google Tag Manager and Google Analytics?

Data drives success in today’s digital world. But do you know how visitors interact with your website? Understanding these interactions is the key to enhancing user experience, boosting conversions, and achieving long-term growth. Two of the most popular tools to track user interactions are Google Tag Manager and Google Analytics. While they often work together, […]