Server-Side vs. Client-Side Tracking: Which One Should You Choose?
Data tracking is the backbone of effective analytics, But are you using the right method to ensure precision, privacy, and compliance? As businesses face strict privacy regulations and growing concerns about data accuracy, the debate over server-side vs. client-side tracking is heating up. Now, the question arises: Which method better aligns with our website’s goal, […]
How Do You Prevent Tags from Firing After a Page Reload using Google Tag Manager?
Do you also want to avoid duplicate tag fires and losing accurate data after a page reload? Do you know of any tool that can do this job? Yes, we have one tool that can prevent this pitfall and keep your tracking clean and precise. Let’s get along and see the magic of Google Tag […]
Optimize Ads and ROI with Facebook Conversions API
Are you frustrated with ad costs soaring while your conversions lag? Worry not we have got a solution for you. There’s a smarter way to optimize your strategy. Facebook’s Conversions API (CAPI) offers a transformative way to address these challenges. By bridging the gap between your server and Facebook’s ad platform, the Conversions API allows businesses […]
Mitigating the Impact of Cookie Depreciation: Conversion API as a Strategic Solution
The clock is ticking, and the rules of digital marketing are changing. The go-to strategy and best tool for predicting customer behavior are about to disappear. For years we have all relied on cookies, the silent backbone of marketing. It helps businesses understand customer behavior. But with the phase-out of third-party cookies—a phenomenon now widely […]
Facebook Conversion API vs. Meta Pixel: Why It’s Time to Upgrade
In the battle of Facebook tracking tools, every click matters for running successful ad campaigns. But how do you ensure your tracking tools are delivering the complete picture? You are lagging far behind if you are still relying on outdated tracking methods. Facebook offers two powerful solutions: the traditional Pixel or the advanced Conversion API. […]
What is the Data Layer in Google Tag Manager and How is it Used?
Do you have any idea that Google Tag Manager lets you track every user interaction on your site without ever touching the code? You can also level up your data collection across various web properties. That hidden gem is the gtm data layer! Data layers in GTM can set up more precise tracking tags and […]
How to Track Facebook Events Using Google Tag Manager
30% of consumers say Facebook influences their purchasing decisions, tracking events that lead to conversions is essential. Do you want your Facebook ads to truly drive the actions you aim for on your website? Tracking specific user interactions, or “Facebook pixel events Google Tag Manager,” is key to measuring ad effectiveness. By tracking Facebook events […]
Which Google Tag Manager Plugin is Best for WordPress?
Are you looking for the best Google Tag Manager WordPress plugins, that transform your WordPress site’s tracking capabilities with minimal hassle? Then you are at the right place because today we will discuss some super duper boom wordpress plugins that can supercharge your wordpress analytics. Let’s follow this blog to find the best Google Tag […]
7 Data Discrepancies Between GA4 and Shopify
Have you ever felt like your Shopify and GA4 are speaking different languages? Meaning, that you are tracking Shopify sales in GA4 but the numbers don’t perfectly match in the reports. The connection between Google Analytics and Shopify often resembles a puzzle, with pieces that don’t align for a data match. Don’t worry, It’s difficult […]
How To Implement the LinkedIn Insights Tag Using Google Tag Manager?
LinkedIn drives 80% of B2B social media leads so why not track those on your site? However, the problem is which tool gives the best result for tracking LinkedIn insights tags. Let’s try Google Tag Manager and see how it helps implement the LinkedIn insights tag. This blog will help you know how you can […]