Why is My Data on Explorations Different from the Standard Reports?

Explorations give you access to data and analytical techniques that aren’t available in reports.

What Are The Explorations in Google Analytics 4 & When to Use Them?

With the introduction of Google Analytics 4 (GA4), many possibilities have emerged that offer enhanced features to understand user behavior better and drive data-informed decisions. 

How Does Cookie-Less Tracking Work in Google Analytics 4

Tracking user interactions to gain meaningful insights and make data-driven decisions through the use of cookies was paramount a few years ago. However, increased user awareness and privacy concerns have led to data protection and security measures. 

A Simple Guide To Mobile Marketing Strategy

With the advanced technology, smartphone usage has grown significantly over the years. People invest a lot of time and money into getting the latest smartphone with innovative features.

An Introductory Guide to Customer Journey Mapping

Customer journey maps are common mobile app user experience (UX) tools. By definition, a customer journey map is a visualization of the process a person follows to accomplish a particular goal. In its most simple form, journey mapping involves collecting and arranging user actions into a timeline. From there, product teams elaborate on the timeline […]