Content creation is present and future of marketing
What is content marketing? Content marketing is a digital marketing strategy that focuses on storytelling. A technique of producing and sharing valuable, honest, trustworthy and informative content that attracts an ideal target audience. The purpose of content marketing is to drive organic website traffic, improve qualified lead generation and to educate the users of the […]
How to do Rebranding the right way
Rebranding is complicated and entails some risks. Most people view rebranding as merely designing the logo or other elements. But there is much more to it than that. As complex as rebranding is, it is also a highly effective method to ensure that your brand stays relevant and competitive. It gives you an opportunity to […]
B2B buying has evolved. How can you adapt to it?
The B2B landscape has changed significantly over the past decade. The evolving technology has made an impact on how sales and marketing functions. With the rise of social media platforms, sales reps have more opportunities to build relationships with their potential buyers. Making cold calls or email just isn’t enough. A sales rep needs to […]
10 Key Integrations with CRM to make your business process seamless
If you have been an active user of the CRM software and are satisfied with how it functions, you might appreciate another new feature – integrations.
Data Storytelling: What, Why and How
What is Data Storytelling Data storytelling is basically the idea of leveraging visuals, context, and narratives to deliver insights from data. While data helps gives authenticity and credibility to your story, a narrative keeps your audience engaged and makes your point more understandable and digestible. In this article we will go through the concept of […]
Social Selling: Tips & Tricks to Get It Right
Social selling is a great way to gather more leads and increase sales. But how does it work and what are the ways to make it more effective? Sales Prospecting can be a daunting process. Most of the sales reps are looking for ways to generate leads and convert them into customers. Outbound prospecting such […]
How much to spend on digital marketing?
Can Chatbots Really Replace Your Customer Service Reps?
Chatbots are the future of digital engagement between businesses and their customers. The future is here.
Asking these questions can help you align your marketing with sales process
Businesses often fail to see the critical and intricate connection between a marketing and sales team. A marketing team sets the foundation for a sales team to effectively do its’ job and achieve its’ goals.
6 Things to Do After a Website Launch
You recently got a new website with a beautiful design, a showcase of your products and services, a well-crafted Call to Action (CTA) buttons asking people to buy your products/services and all the reasons why people should choose you over your competitors. However, now what?