How To Write Google Ad Copy For Successful Ad Campaigns?

Many businesses globally are investing in Google Ads. PPC or pay per click advertising is a go-to tool used by marketers and advertisers across the globe. More than 80% of global businesses trust Google Ads for PPC campaigns. It is a trusted tool as it helps businesses target their customers, work within a set budget […]

How To Build A Go-To-Market Strategy?

When launching a new product, you need to be careful about the time and resources you use to bring a product into the market. It’s important to have a carefully laid out plan. Because without planning it’s difficult to recognize your target market. You would not know whether it’s too early or too late to […]

What is User-Generated Content? How To Use It In Your Marketing Strategy?

Every business needs to create valuable and quality content to attract and nurture their target audience. This is the type of content that enables your audiences to trust you and have a long-term relationship with you. However, many businesses lack this consistent and relevant content strategy. It is hard for many of them to figure […]

How To Start With Social Selling on LinkedIn?

LinkedIn has become one of the most used platforms by B2B businesses. According to Statista, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. What makes LinkedIn a useful tool for businesses is that it is effective for social selling. Other social media platforms are useful for learning […]

2022 Digital Marketing Statistics Every Business Should Know

Many businesses invest in digital marketing to help their business grow. It helps businesses reach their target audience and foster long-term relationships with them. However, implementing a digital marketing strategy is not enough. It needs to be developed and updated as per the industry. There are always going to be changes and updates in digital […]