What Is A Website Audit? And How To Audit Website for SEO?
Most of your customers are searching for your business online, and a website is the first place they look at. Website is crucial for the online presence of any business. You need to ensure that it is also performing well. SEO or search engine optimization plays a key role in making your website more visible […]
How to Optimize A Website For Mobile Devices?
To have a successful website, optimizing it for mobile devices is crucial. More and more people are now accessing the web through their mobile devices. Google recognized the importance of enhancing the experience for users using their mobile devices. To ensure that all websites are compatible with mobile Google announced mobile-first indexing. Mobile-first indexing means […]
What are Buyer Intent Keywords? How To Identify Them?
Keywords are fundamental to the success of your SEO efforts. It can help businesses to reach potential customers. Lead generation is the number one goal of any business with a website. According to HubSpot 2020, the top priority of marketers is to generate leads. Keywords can help businesses reach their potential buyers who are interested […]
How To Start A Blog: Guide To Create A Successful Blog For B2B Content Strategy
Businesses know the importance of content marketing in creating brand awareness, lead generation and boosting conversions rate. With content businesses can attract their target audience by providing them with relevant information they are looking for. Content helps brands build credibility and trust with their audience. Content is especially useful for B2B companies to reach and […]
What is CRM Data Maintenance? How To Keep Your Database Healthy?
Data is a key factor that contributes to the success of any marketing efforts. Quality data can help you create personalized campaigns for your target audience. Marketers rely on a CRM system that can enable them to store, organize and manage data on their contacts to utilize it in their marketing strategy. CRM or customer […]
How To Build A Strong Website Structure for SEO?
Website structure is an important part of SEO or search engine optimization. A website structure includes the organization of your web pages and content. It also deals with how various pieces of content on your website are linked and presented to the users. A good website structure can make it easy for your users and […]
What is Content Mapping? How to Build An Effective Content Strategy With It?
Many marketers are opting for content marketing to reach their target audience. Marketers know the importance of content marketing for the growth of their business. According to HubSpot 2020, 70% of marketers are actively investing in content marketing. Moreover, nearly 40% of marketers say that content marketing is an important part of their overall content […]
What is Marketing Automation? How To Use It For Your Business?
Any business implementing their digital marketing efforts needs marketing automation. There are many aspects of marketing like social media, emails, advertising, lead generation and more that a marketing team needs to take care of. Sometimes implementing various tasks on different platforms can become overwhelming. A marketing automation software helps a marketing team be more efficient […]
6 B2B Marketing Best Practices You Should Know
B2B marketing refers to any marketing efforts geared toward a business or organization. A B2B marketing strategy can be different from a B2C marketing strategy. In B2B, buyers behave differently. A B2B buyer wants to be educated through content. Unlike B2C customers who are driven by emotions, a B2B buyer is driven by logic and […]
How to Use LinkedIn For B2B Content Marketing?
Content marketing strategy is used by several businesses to attract, engage, and convert their potential customers. It focuses on creating and distributing content for target audiences that solves their problems or pain points. For B2B companies, content is very important as it helps nurture leads and convert them. B2B marketing focuses more on building long-term […]