How to Map User Journey for Mobile App?
Knowing your customers is an important part of creating a successful mobile app. With your potential customers in mind, you can build an app that is relevant and useful to them.
How to Optimise Mobile Apps Using ASO and SEO?
Just like websites need to be optimized to become more visible on SERP, mobile apps also need optimization so that new apps can audience when they are introduced in app stores.
Analytics Guide to Digital Products
In the dynamic world of digital products, where innovation is rapid and user expectations are ever evolving, the role of analytics has never been more critical.
How To Create A Marketing Measurement Plan & Why You Need It?
Planning out a marketing strategy involves critical decisions that need to be taken by marketers. To make these decisions they need data to help them see which marketing efforts have brought in more revenue or how much investment can be expected.
How to Evaluate a Website User Experience?
User experience (UX) is an important factor in making a website successful. Audiences coming to your website need a great experience where they can easily access all the information they need.
What is GA4 Data Modeling
In the fast paced digital landscape, data is king. Organizations are constantly seeking ways to harness the power of data to make informed decisions and enhance user experiences.
How To Measure Website Traffic
It is imperative for marketers to actively measure website traffic to understand visitor behavior and how they engage with your website. Analyzing website metrics or KPIs will help you assess your website performance, optimize your website, and convert visitors into customers.
Integrating Server-Side Tagging & Google Analytics – Complete Guide
The use of ad blockers has increased significantly as users have become more aware of their data privacy concerns. Hootsuite discovered in 2021, that 37.5% of global users were not being tracked due to ad-blocking technologies.
A Beginner’s Guide To HubSpot Audit
HubSpot isn’t just a platform; it’s a strategic partner in your business journey. This flexible portal empowers you to customize your marketing, sales, and customer service operations to fit your unique needs.
Why You Should Audit Your Digital Analytics
Digital analytics and data-driven decisions are taking the corporate world by storm as more than 90% of organizations now use data analytics to personalize customer experiences. This surge in digital analytics has emphasized the importance of accurate data.