How to Add Snapchat Pixel to Shopify?
What is a Snapchat Pixel? The snapchat pixel is a piece of code that you place on your website to collect data about the actions visitors take.
How to Measure SEO Success? – KPIs and Metrics to Track
By now we understand how important Enterprise SEO is for businesses to succeed. The first and most important aspect of SEO is to understand its key components. The second factor is to fully understand what KPIs to measure and how to measure them accurately.
How to do an Enterprise SEO Audit? Key Components to Check
Embarking on an Enterprise SEO Audit is a critical step toward maximizing online visibility and driving organic growth for large-scale organizations. Navigating the intricacies of a complex digital landscape demands a strategic approach.
How to Calculate LTV: CAC Ratio
How to Calculate the LTV:CAC Ratio? The customer Lifetime Value to Customer Acquisition Cost ratio, often abbreviated as LTV:CAC ratio , is a key performance metric used by businesses to assess the efficiency and sustainability of their growth and marketing strategies.
Dissecting Patient Journey Mapping
Healthcare providers wish to acquire new patients and retain the ones that receive their services.
What is Cost Per Acquisition & How to Optimize it? – Complete Guide
The world is changing faster than ever and the digital marketing landscape is changing along with it. Keeping up with these trends and acquiring new customers is essential for a business to have successful products.
How to Calculate CPA, ROAS and ROI?
In the ever evolving landscape of digital marketing, measuring the success of your campaigns is paramount. To effectively gauge your advertising efforts, you need to rely on key performance indicators (KPIs) that provide valuable insights into your Return on investment (ROI) and overall campaign performance.
Google Adwords – Marketer’s Guide to Improving ROI
Introduction to Google Ads and its benefits In the ever evolving digital marketing landscape , Google ads play a pivotal role. It offers businesses a platform to showcase their products or services to a vast online audience through paid advertising. The advantages of using Google Ads are multifaceted, making it a valuable tool for businesses […]
How to Create User Personas for Your Mobile App?
Users are always looking for technology that makes their lives easier. When downloading an app, people expect that the app will give them a smooth experience and cater to their specific needs.
How to Measure Digital Product Success
In today’s fast paced digital world, creating and launching a successful digital product is no small feat. Whether you are developing a mobile app, a website, a SaaS platform , a software tool or any other digital offering, one of the key challenges is determining how to measure its success.