Becoming The Obvious Choice In A Sea of Competition

If your company is innovative enough to develop a truly unique, profitable offering, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undercut your price, and steal market share. It’s immutable.

Use database to drive sales

Customer databases are your very own personal and direct road to the people most likely to buy your services. Whether you think of it as ‘contact relationship management’, ‘customer relationship management’, ‘database marketing’ or anything else, you cannot afford to ignore it. It’s six times easier to keep an existing customer than to win a […]

Sell Your Products At Full Margin

Most companies don’t have a problem selling their services or products once they get an audience. If you’re a salesman who lands the appointment and can fill the prospect’s basic needs, then you’ve got a good shot at making the sale. If you’re in retail and have the leisure of customers entering your door, odds […]

Why Prospects Don’t Buy

Understand “The Educational Spectrum” and You’ll Increase Your Sales

Don’t Advertise Like General Motors

Show me 99% of all advertising and I’ll show you a huge jumble of hyperbole, fluff, platitudes, and yawnably, unbelievable, black hole nothing words. You’ll hear words like cheapest, professionalism, service, quality, speedy, convenient, and best. These words do absolutely nothing to communicate why you’re the best deal. Why you’re an exceptional value. Why or […]

A Systematic, Strategic Approach To Growing Your Business

Marketing is supposed to drive predictable, sustainable growth. For this to happen, you must develop a marketing system. An effective marketing system is always working – continually scouring sources of opportunities and identifying qualified leads, and ensuring those leads get dealt with in a consistent and timely manner so close rates are as high as […]