Setting marketing goals

Setting goals is an important part of very marketer’s success. Setting up goals and working toward accomplishing them can make you feel more confident about where your business is heading. But goal setting is not as simple as it sounds. You want to make sure that your goals are not too unrealistic to reach.

How to plan an effective Account-based marketing campaign?

Majority of growing B2B marketers are now adopting account-based marketing (ABM) as a part of their marketing efforts. Account-based marketing is a fairly new concept to many people. One of the main reasons for this is the lack of alignment between marketing and sales within many organisations. And account-based marketing is usually based on the […]

What is the difference between Marketing Automation and Email Marketing

What is marketing automation? Marketing automation is a kind of software that enables organizations to efficiently target consumers by automating marketing activities, from multifunctional campaigns to varied channels. It incorporates email, websites, social media and precisely measures marketing efforts to produce sales leads.

When Does a Company Need a CRM System?

What is CRM? CRM stands for Customer relationship management, it is a technology that maintains all the organization’s contacts and interactions with existing clients and potential consumers. It is the fusion of methods, tactics and technologies that organizations employ to control as well as analyze customer communications. It provides actionable insights, assists sales management, integrates […]

Which one is the best alternative: SEO vs PPC?

What does SEO stand for? The full form of SEO is a Search Engine Optimization, it is the process of creating changes to your website layout and content to promote it to pop up in the search engines. It supports the search engine to deliver more appropriate and valuable search results. It enhances the volume […]

How to Build Data-Driven Sales Team

The advancing of technology has led organisations to use data in every aspect of the business. Data is collected, measured and analysed to help businesses make strategic decisions that lead to profitability. Sales is one such aspect where sales team can use data to prospect rather than the traditional method of relying simply on gut […]