Everything You Need to Know About Sales Enablement Content Creation
With content, marketers can answer the audience’s most pressing questions. Content is used to build trust with your audience, improve connections, generate leads, and nurture them. Relevant, high-quality, and engaging content influences the audience’s decisions more than any other marketing technique. HubSpot’s State of Inbound Report claims that content creation is the top priority for […]
Mistakes People Make When Measuring Marketing Efforts
How to Increase User Retention With Mobile App Onboarding
A Beginner’s Guide to Google Analytics
Google Analytics is a powerful tool for marketers to analyze the performance of their website or app. Marketers can better understand the behaviors of the users who interact with their site or application. Standard metrics show you the number of users interacting with your site, the number of sessions and pageviews they create, and which […]
How to Optimize Google AdWords Conversion Rate?
The purpose of Google Ads is to sell your products or services to your target customers. Advertisers aim to drive more qualified traffic to their website so that they can convert. But what if your ads are not giving you the desired result you’re looking for. Maybe you are getting enough clicks and impressions, but […]
Top App Store Optimization Strategies To Help You Rank Higher
The use of mobile applications has increased significantly over the years. People prefer to have quick and easy access to products or services through their smartphones. With an increase in app usage, there is an increase in competition among businesses to market their apps. According to Statista’s mobile app usage statistics, there were 204 billion […]
Why Mobile App Onboarding is a Central Component of UX Design
A major part of mobile app development focuses on designing a user experience (UX) that is intuitive and leaves users feeling satisfied with the overall interaction. However, designers often forget that while conducting research, mapping flows, and testing interfaces, users haven’t. Months of designing UX and UI may be for nothing if your users don’t […]
How To Build A Strong Content Marketing Strategy?
Content Marketing has become the go-to strategy for many marketers. Organizations are adopting a content strategy to engage their audience with relevant and valuable content. It is not only used to get more traffic to the website but also to build strong relationships with customers and increase ROI.