How to Use Social Media to Boost Your Sales?

Social media is used by businesses to communicate with their audience and create brand awareness. But social media offers flexibility that can allow businesses to do much more. One thing it can help businesses in, is to make sales. It can be a powerful tool that can allow you to boost your sales and increase […]

10 Marketing KPIs That You Should Be Measuring

Every marketer needs to prove the effectiveness of his/her marketing campaign. This is to evaluate how effective certain marketing campaigns have been in increasing the profit for their business. With the right KPIs marketers can, not only justify the success of their marketing campaigns, but also make informed decisions in the future to improve your […]

How to Determine ROI for Some Common Marketing Strategies?

Every successful business measures their return on investment or ROI to know the profit they made. Just like in any other business scenario, your marketing efforts also need to be measured. Once you launch your marketing campaigns you need to monitor whether the campaign brings in profit or incurring loss. ROI compares the amount of […]

Why is Customer Relationship Management Important for Your Business?

An increasing number of businesses are now investing in Customer Relationship Management or CRM systems. As a business grows it becomes difficult to manually keep track of all the information related to customers or prospects. CRM is a hub where you can organize all the details related to your customers across all departments of your […]