Top 5 Benefits of Service Side Tagging
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage—it’s a necessity. One powerful tool that has been gaining momentum in recent times is server-side tagging.
Top 5 Web Tagging Practices
What is Web Tagging? Web tagging which is also known as website tagging or simply “tagging” refers to the practice of adding small pieces of code, often in the form of Javascript, to web pages.
How to Setup GA4 on Shopify?
Google Analytics 4 (GA4) is the newest version of Google’s web analytics platform, and it offers more powerful and comprehensive tracking and reporting capabilities than its predecessor, universal Analytics.
What is User Activation and Conversion? A Complete Guide
In the dynamic world of digital products and services, user engagement is the holy grail of success.It’s what separates thriving businesses from stagnant ones and is often the key to sustainable growth.
Understanding Direct Traffic in Google Analytics 4 (GA4)
Have you ever peeped at your GA4 report and wondered if the direct traffic in GA4 is a blessing or a nuisance?
Audit Your Google Analytics 4 Implementation – A Step By Step Guide
A Google Analytics audit is a comprehensive examination and evaluation of a website’s implementation of Google Analytics, a powerful web analytics tool provided by google.
Top Trends in Digital Analytics for 2024
The trends and technology for digital analytics are changing rapidly. Statistica found that businesses prefer data-driven decision-making more than intuitive decisions which is the primary reason behind the data analytics market growing at the rate of 30% annually.
GA4 Migration Checklist: A Definitive Guide to GA4 Migration
Migrating to Google Analytics 4 from Universal Analytics can seem a challenge as you need to ensure that all your important data is sent to the new platform. As Universal Analytics will stop collecting data from July 2023, GA4 migration is imperative. While there is still time till GA4 completely takes over, getting started now […]
How To Improve Mobile App Retention Rate? Here Are 8 Strategies That Can Be Useful
Getting people to download your app can be easy but getting them to use it continuously can be a challenge. Consumers have access to millions of apps on the app store and usually tend to switch between apps. User retention can be different for different app categories. For example, comic apps retention rate after 30 […]
What is Google Ads Quality Score? How To Improve It For Better Ad Performance?
Google ads campaigns can be challenging at times. Businesses invest their money in these ads and want to get a better ROI. There are many different aspects that work together to create a successful ad campaign.