Challenge
Solution
Key Deliverables
SEO Strategy Development: Conducted a comprehensive analysis of the competitive landscape to determine the best opportunities for Your Doctors Online. Identified high-potential keywords and devised a strategy to optimize their site for these terms.
Content Optimization: Analyzed the content of the homepage and existing assets to ensure alignment with target keywords and customer needs. Developed a content calendar to guide the creation of new, relevant content and optimization of existing material.
Digital Analytics and Reporting: Implemented advanced digital analytics tracking to monitor performance, providing ongoing insights into SEO and paid advertising effectiveness.
Paid Advertising Campaign Management: Transitioned into managing paid advertising efforts across social media platforms, crafting engaging content to boost brand awareness and drive traffic.
Results & Impact
Improved Search Rankings: Before partnering with Analytico, Your Doctors Online was ranked on the second page of Google search results. Through our targeted SEO strategy, they successfully climbed to the first page, significantly increasing their visibility and organic traffic.
Increased Customer Acquisition: With a more robust digital analytics framework in place, Your Doctors Online was able to better understand user behavior and optimize their acquisition campaigns, leading to improved conversion rates and customer acquisition.
Enhanced Brand Awareness: By managing their paid advertising campaigns and creating engaging social media content, we helped Your Doctors Online expand their reach and build a stronger brand presence.
The best thing about Analytico is their experience and knowledge. They always help us focus and point us towards that North Star. Thanks to their efforts, we’ve moved from the second page to the first page of Google search results, and our customer acquisition has improved significantly.