Are you looking for the best Google Tag Manager WordPress plugins, that transform your WordPress site’s tracking capabilities with minimal hassle?
Then you are at the right place because today we will discuss some super duper boom wordpress plugins that can supercharge your wordpress analytics.
Let’s follow this blog to find the best Google Tag Manager WordPress plugins to streamline tracking on your GTM WordPress site.
Get in touch to learn about Analytico’s Digital Analytics Audit services or GA4 audit services.
Best Google Tag Manager WordPress Plugin
In today’s digital landscape, properly tracking your website’s performance and marketing activities is crucial for success. Google Tag Manager (GTM) makes deploying and managing tracking tags easy without touching the site’s code.
Let’s take a look at the top Google Tag Manager WordPress Plugins:
1. GTM4WP (Google Tag Manager for WordPress)
Overview
GTM4WP, short for Google Tag Manager for WordPress, is another highly-rated plugin designed to simplify GTM integration. Due to its extensive customization options, it’s a popular choice for marketers and developers.
Features
- WooCommerce Tracking: GTM4WP automatically sets up detailed e-commerce tracking, including product impressions, add-to-cart events, and transaction data.
- Form Tracking: Easily track form submissions, which can be invaluable for lead generation and conversion rate optimization.
- AMP Support: The plugin is compatible with Accelerated Mobile Pages (AMP), ensuring that your GTM setup works well on mobile devices.
Development and Updates
This plugin is well-maintained, with regular updates that keep it compatible with WordPress’s core and popular plugins. The developers also provide extensive documentation, making setup a breeze.
User Reviews
GTM4WP enjoys a 4.4-star rating, with users often recommending it for e-commerce sites.
|
User Review Noted! “The best GTM plugin I’ve used, especially for WooCommerce. It covers everything I need and more.” |
Installation Process
- Go to your WordPress dashboard and select Plugins > Add New.
- Search for “GTM4WP” and install the plugin.
- Activate it and enter your GTM container ID in the plugin settings.
2. Site Kit by Google
Overview
Site Kit by Google is an all-in-one Google Tag Manager wordpress plugin that not only supports GTM integration but also provides access to Google Analytics, Search Console, AdSense, and more. If you use multiple Google services, this plugin is a convenient choice.
Features
- One-Click Setup for Google Services: Connect your GTM WordPress site to multiple Google products with minimal effort.
- Integrated Dashboard: View detailed performance metrics from Analytics, Search Console, and GTM right in your WordPress dashboard.
- Comprehensive Insights: Get tailored recommendations to improve your site’s performance and tracking.
Development and Updates
As an official Google product, Site Kit is regularly updated to ensure compatibility with the latest features and security standards. It’s also backed by Google’s development team, so you can trust it for reliable performance.
User Reviews
Rated 4.5 stars, Site Kit by Google is well-loved for its convenience. Users appreciate the plugin’s ability to streamline data from multiple sources.
|
One reviewer said! “Perfect for managing all my Google services in one place. Highly recommended!” |
Installation Process
- In your WordPress admin area, go to Plugins > Add New.
- Search for “Site Kit by Google” and install it.
- Activate the plugin and follow the on-screen instructions to connect GTM and other Google services.
3. PixelYourSite – Your Smart Tracking Manager
Overview
PixelYourSite is a comprehensive tracking plugin that supports GTM, Facebook Pixel, Google Ads, and more. It’s particularly useful for marketers who need to manage multiple tracking pixels on their site.
Features
- GTM Integration: Easily add your GTM container to your site and track various user interactions.
- Event Tracking: Track page views, custom conversions, and e-commerce events with minimal setup.
- GDPR Compliance: Includes built-in features to manage user consent for tracking, helping you stay compliant with privacy laws.
Development and Updates
PixelYourSite is continuously developed to keep up with the ever-evolving tracking landscape. This Google Tag Manager WordPress plugin’s developers are known for excellent customer support and regular feature updates.
User Reviews
With a 4.7-star rating, users rave about the plugin’s flexibility and ease of use.
|
One User Shared! “The best tracking manager out there! It simplifies everything, and the support team is incredible.” |
Installation Process
- Go to Plugins > Add New in your WordPress dashboard.
- Search for “PixelYourSite” and click Install Now.
- Activate the plugin and configure your GTM container ID in the settings panel.
4. WP Global Site Tag
Overview
WP Global Site Tag is a reliable plugin designed to simplify the process of adding the Global Site Tag (gtag.js) to your WordPress website. It’s an excellent choice for users who need to integrate Google Analytics and Tag Manager seamlessly while ensuring optimal tracking and analytics performance.
Features
- Seamless GTM and Google Analytics Integration: The plugin makes it easy to configure and integrate Google Tag Manager with Google Analytics, providing robust tracking capabilities.
- Customizable Code Placement: You can choose where the tracking code is placed (header or footer), allowing you to optimize the loading speed and performance of your site.
- Enhanced E-commerce Tracking: Ideal for WooCommerce and other e-commerce platforms, the plugin supports detailed tracking of user interactions and conversions.
- GDPR and CCPA Compliance: WP Global Site Tag comes with built-in support for cookie consent and data privacy laws, ensuring your site complies with regional regulations.
Development and Updates
Developed by a team of WordPress and analytics experts, WP Global Site Tag receives regular updates to maintain compatibility with the latest versions of WordPress and Google Analytics. The developers focus on performance optimization and ensuring ease of use.
User Reviews
This plugin has garnered a 3-star rating on various platforms, with many users highlighting its simplicity and efficiency.
|
One Reviewer Stated! “This plugin is incredibly easy to use, and it helped us implement advanced analytics tracking in minutes.” |
Installation Process
- Go to Plugins > Add New in your WordPress dashboard.
- Search for “WP Global Site Tag” and click Install Now.
- Activate the plugin and configure your GTM and Google Analytics settings under the plugin’s options.
5. GTM Server-Side
Overview
GTM Server-Side is a Google Tag Manager WordPress plugin designed to facilitate server-side tagging, a more secure and efficient way to manage your Google Tag Manager tags. It’s perfect for advanced users and large websites looking to improve data security, privacy, and performance.
Features
- Server-Side Tagging: Unlike traditional GTM plugins that rely on client-side tagging, this plugin focuses on server-side tagging, reducing the risk of data breaches and improving site performance.
- Data Privacy and Security: By handling data collection and transmission on the server side, the plugin offers better protection against third-party tracking and unauthorized data access.
- Improved Page Load Speed: Server-side tagging can significantly reduce the amount of JavaScript running on the client side, leading to faster page loads and a better user experience.
- Advanced Customization Options: The plugin provides advanced settings for power users, including support for custom servers and data routing.
Development and Updates
GTM Server-Side was developed by experts in web analytics and data security. The plugin is frequently updated to keep up with evolving security standards and ensure compatibility with new GTM and WordPress releases.
User Reviews
While server-side tagging is more complex than client-side implementations, users who have adopted GTM Server-Side appreciate its advanced capabilities.
The plugin has a 4.6-star rating, with a user mentioning,
|
Review! “This plugin changed the way we handle data collection on our site. Our performance has improved, and we feel more secure.” |
Installation Process
- Navigate to Plugins > Add New in your WordPress admin area.
- Search for “GTM Server-Side” and click Install Now.
- Activate the plugin, then follow the documentation to configure server-side tagging, which may require setting up a custom server.
Wrap Up!
Choosing the best Google Tag Manager plugin for your WordPress site is key to maximizing your tracking capabilities. Each plugin has distinct advantages: GTM4WP excels in e-commerce tracking, Site Kit by Google integrates seamlessly with multiple Google services, PixelYourSite simplifies managing various tracking pixels while offering GDPR compliance, and GTM Server-Side enhances data privacy and site performance through server-side tagging.
Which Plugin Works Best?
For an all-around solution, PixelYourSite is a top pick. It offers extensive tracking features, easy setup, and built-in privacy options, making it a favorite for both marketers and developers. If you prefer a plugin managed by Google, Site Kit by Google provides an integrated experience for all your Google services, ensuring convenience and reliable performance.
Choose the plugin that best suits your needs and streamline your analytics setup for better insights.
Do you like what you read? Learn more about Digital Analytics on our blog here.
